Voiceover: Now let's talk a little bit 2 2
about user experience, because there can be no course 3 3
about web design without 4 4
at least mentioning user experience. 5 5
So far, we focused essentially 6 6
on visual design of user interfaces. 7 7
Designing the user interface means to design 8 8
the presentation of a product, 9 9
like a web site or a mobile application. 10 10
It's designing the look and feel of the product. 11 11
So that is what we've been looking at so far. 12 12
Now, there's also another type of design which 13 13
is very important, and that's the user experience design. 14 14
User experience is the overall experience that 15 15
the user has with a product. 16 16
User experience includes the user interface, 17 17
but also has to understand the whole picture of the product. 18 18
"'It's not just what it looks like and feels like. 19 19
"' Design is how it works.'" 20 20
That is a very well known quote from Steve Jobs 21 21
about user interface and experience design. 22 22
Let us picture as a good explanation 23 23
of the difference between just designing the presentation 24 24
of a product or designing the whole experience. 25 25
So the bottle on the left side may be beautifully designed, 26 26
but it doesn't solve the user's need to get ketchup 27 27
out of the bottle as quick as possible. 28 28
So the bottle on the right side tries to solve that problem 29 29
by designing a pleasant overall user experience. 30 30
It's also beautiful, but at the same time, it works. 31 31
We can think of user experience in terms 32 32
of user's goals and business' goals. 33 33
A user experience designer needs to align those goals 34 34
so the business benefits when the user reaches their goal. 35 35
Imagine for example that you're running a web site 36 36
where you want to give away for free an ebook 37 37
in exchange for an email address. 38 38
The user's goal here is to learn 39 39
about the specific subject of your book. 40 40
And your goal is to get the email address of your customers. 41 41
For example, so you can try to sell them something later. 42 42
Now you gotta make sure that your design makes 43 43
the best possible job in achieving both goals. 44 44
User experience is a huge field and requires 45 45
a lot of things to study and to analyze. 46 46
But I felt like I should at least tell you 47 47
some very basic things about it. 48 48
I will also give you the link to 49 49
a great, free user experience crash course, 50 50
if you're interested. 51 51
Find the link to that course in the ebook.