1 00:00:05,240 --> 00:00:12,980 Before getting to grips with the practical part of our course, I would like to talk to you about the 2 00:00:12,980 --> 00:00:14,920 user experience. 3 00:00:15,200 --> 00:00:23,240 First of all, I really want to underline that the UX and UI works, which you surely have heard in 4 00:00:23,240 --> 00:00:30,840 your experience with the Internet or with programming, are absolutely distinct from each other. 5 00:00:31,070 --> 00:00:38,690 In fact, in this course, I'm giving you a brief presentation about the user experience with the aim 6 00:00:38,690 --> 00:00:48,170 of making you ready to what once you are familiar with HDMI and access is available for you to make 7 00:00:48,170 --> 00:00:57,380 your websites perfect and usable by anyone without the risk of creating content which are not consistent 8 00:00:57,380 --> 00:01:01,190 with what the user is actually seeking. 9 00:01:01,700 --> 00:01:05,990 So we will drill down on the idea of user experience. 10 00:01:06,290 --> 00:01:14,160 And if someone here is interested in the idea of user interface, that is content, prototyping, at 11 00:01:14,210 --> 00:01:22,280 prototyping or other, then there's a chance for this person to get involved with another sort of course, 12 00:01:22,700 --> 00:01:32,090 with the aim of creating interfaces to be then coded later focusing then on the aesthetic aspect of 13 00:01:32,090 --> 00:01:37,790 what a website should result in without writing down any code line, though. 14 00:01:40,030 --> 00:01:49,090 This section of our course is necessary to make clear to all of you that any content we are going to 15 00:01:49,090 --> 00:01:57,130 create, above all, starting from managing success, is meant to target any type of public. 16 00:01:57,800 --> 00:02:02,160 Therefore, now we are going to talk about user experience. 17 00:02:02,470 --> 00:02:11,200 That is the best way to make the contents usable and appealing to anyone serving within the websites 18 00:02:11,230 --> 00:02:12,910 we are going to develop. 19 00:02:15,200 --> 00:02:24,320 When you develop a website, you have to focus on three fundamental aspects that are information need 20 00:02:24,530 --> 00:02:33,830 and go, I pinpointed this presentation according to these three points, because I think they are fundamental 21 00:02:33,830 --> 00:02:37,700 to be able to create a good user experience. 22 00:02:37,970 --> 00:02:46,430 Let's start from information, which is something that anyone as a user serve in that specific Web site 23 00:02:46,970 --> 00:02:55,580 is seeking and consequently creating great contents, also correctly written down and visible for the 24 00:02:55,580 --> 00:03:01,850 user is necessary so that to exactly match the expectations. 25 00:03:02,930 --> 00:03:06,950 We all have when surfing any Web page. 26 00:03:10,160 --> 00:03:19,210 Alongside the information we need to focus on the need the user has regarding a specific page. 27 00:03:20,020 --> 00:03:29,470 In fact, if we decided to create a content about an issue the user visiting it holds dear, we should 28 00:03:29,470 --> 00:03:36,280 be capable of exploiting the mental schemes all of us have and which anybody serve in. 29 00:03:36,280 --> 00:03:41,230 That page has to make the content in tune with these schemes. 30 00:03:41,230 --> 00:03:48,490 And as a consequence, to make it interesting to the user, we shouldn't forget that any Web page is 31 00:03:48,490 --> 00:03:50,610 made up for a specific goal. 32 00:03:51,040 --> 00:03:58,980 In fact, despite managing to provide a certain type of information responding to the cherished need 33 00:03:58,990 --> 00:04:07,090 of the user, we might not, in fact provide the user with the goal he or she wants to obtain. 34 00:04:11,250 --> 00:04:19,500 Also in this case, therefore, carefully focusing on the goal of a specific type of page or of a specific 35 00:04:19,500 --> 00:04:30,390 type of content is necessary as again, if the user finds what he or she is seeking, but he or she 36 00:04:30,390 --> 00:04:39,210 cannot get through to the Purchas or as to the inside of a specific theme, then the user experience 37 00:04:39,210 --> 00:04:44,970 created for that specific page definitely did not reach the goal. 38 00:04:46,550 --> 00:04:53,150 With this anticipation made when the content of the course is grasped and when you start creating your 39 00:04:53,150 --> 00:05:02,420 own sides, I recommend that you pay a particular attention to whatever deals with the user experience, 40 00:05:02,810 --> 00:05:10,460 because this might make the difference when your Web site gets online and gets therefore available to 41 00:05:10,460 --> 00:05:12,020 any kind of user. 42 00:05:14,490 --> 00:05:23,700 A careful evaluation is indeed fundamental for every single part of the age HTML document you are going 43 00:05:23,700 --> 00:05:34,590 to create to be certain that your code, your text, your pictures and all included in this or these 44 00:05:34,590 --> 00:05:44,190 specific pages are perfectly in line with what, in your opinion, may fully meets the needs of a person 45 00:05:44,200 --> 00:05:53,850 surfing your website in the next lessons we will see in detail as to fundamental aspects of the user 46 00:05:53,850 --> 00:05:59,910 experience, which we can apply to our age HTML and to this see as says. 47 00:06:00,890 --> 00:06:08,750 These are the typography and the colors, therefore text and all the relative peculiarities related 48 00:06:08,750 --> 00:06:11,330 to the choice of a certain type of colors. 49 00:06:12,430 --> 00:06:22,450 To insert in our pages in particular after the introduction to the age tmr, which aim to be practical, 50 00:06:22,690 --> 00:06:31,380 we will see how the success can indeed be applied to improve all our pages, keeping into account all 51 00:06:31,390 --> 00:06:33,850 the rules of the user experience.