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All right.
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So we've talked a little bit about user interface design and now we're going to move on to the next
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topic which is user experience or UX design.
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Now user experience is something that's all pervasive.
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It's not just about designing websites or designing for apps.
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It's actually all around us.
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So the classic user experience story that gets told is about a college that was newly built and they
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were asking the architect you know where should we put down the footpaths?
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So people had different ideas.
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One guy said you should have the footpath so that they link up all of their college buildings.
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Another person said no you should have the footpaths skirt around the building so that people can walk
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around it and navigate their way.
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But the architect had the final word
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and he said "No. Instead we will just lay down a load of lawn and there would be no footpath."
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So everybody else thought that this guy's probably crazy but we'll go along with it because he's the
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architect.
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And a year later the architect came back and had a look at the paths that were worn down by footfall
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from the students.
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And then based on that he created the footpaths.
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So this is a story to illustrate that you can try and predict people's behavior as much as you can but
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very often you have to be flexible and you have to tailor your designs.
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So a design that's created just for form and not for function is a bit like this path on the right.
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You know it looks very nice,
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it's very organized,
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it fits a certain aesthetic but none of that matters if it obstructs people's user experience.
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So user experience is all around us.
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It's not just an app or web design.
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Whether if it's-- whether if it's a path whether it's a parking meter or anything else for that matter.
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How can you make their experience as pain free and even as enjoyable as possible?
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So this is what we're going to talk about in this module.
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Well let's think about a drawing app.
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This is a drawing app.
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This is also a drawing app.
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This is paper and one of my favorite apps to use just because of how delightful the user experience is.
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So compare these two apps.
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Which one do you think I'm going to use and
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which one do you think I'm going to keep on my phone given that I don't need a billion different sketching
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apps?
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So this is why it's important to get the user experience right.
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Because there's such an abundance of choice on the app stores that unless users really enjoy using your
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app they really love the experience,
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very often you'll find that your app will get deleted on the first time that it gets installed
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and that is a pain that we don't want you to go through.
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So we're going to consider some really basic user experience concepts that are fundamental to making
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a good quality app.
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Now I'm just going to show you another example to highlight my point.
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This is the Apple reminder app and this is notoriously bad in terms of UX.
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And the point I'm trying to make is that even if you are Apple, even if you can get your app installed
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by default onto every single iPhone it doesn't mean that people will use it.
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And the proof is the fact that there are so many to-do list and reminder apps out there that have taken
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the place of the reminders app.
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The fact that they have a market is because Apple didn't maximize the user experience of their own app.
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So always keep that in mind when you're thinking "Oh do I really have time to think about user experience?"
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This is so important
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and getting it right and wrong can be the difference between success and failure for you app.
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So I highly urge you to think about this deeply when you're making your own app.
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So in this module, we're going to be presenting seven questions for you to answer when ever you designing
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any sort of digital project whether it's a mobile app or whether it's a website.
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So in the coming lessons I'm going to show you examples of when user experience was thought about and
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my questions were answered
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and when it was not thought about and you'll see the difference is dramatic.
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So, without further ado let's get started.