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Question 3 is am I being consistent?
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Now what do I mean by this?
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It means that when you're designing for a website or when you're designing for an app, think about am I 
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being consistent with my product in terms of my design? Is my design consistent with my brand? Are my web
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site and my apps consistent with each other?
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So this is a classic example of a inconsistent design.
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And I don't want to name and shame but this was a previous version of their website.
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Now this is a hairdressing company and styling company and their website happens to be tiled images
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happens to have a background of tiled images of what seems to be something from their previous holiday.
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Now the background makes me feel like maybe this is a travel agency,
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maybe they are based in an exotic location.
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I don't know.
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But the thing that really seals the deal is these tiny little airplanes. When you hover over them or when you
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roll over them,
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the airplanes actually fly off into the distance.
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Now what any of this has to do with hairstyling?
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I have no idea. And this is an example of an anti-pattern where the designer didn't think about consistency.
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You know this design has nothing to do with hairstyling.
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Now I'm glad to say that this company has actually gotten a web designer and have changed their web
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site so it no longer looks like this.
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But it's so important to
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ask yourself "Am I being consistent?" so that you at least avoid having your product or website named and
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shamed in design classes.
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Now another example of an anti-pattern is the error reporting tool that we had at a previous workplace.
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When you had an IT problem at this workplace and they had a website that looks like it was inherited
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from e-commerce website because you had to pick your IT problem and then you have to add it to cart
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and then you would have to check out your problem and then it would say something like congratulations
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your order has been made.
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So it was absolutely insane and it was so inconsistent with what you're trying to achieve that it just
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felt so confusing to use and a confused user is an unhappy user.
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So think about consistency not just in terms of appearance but also in terms of functionality.
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So if you're making a website for people to submit their IT problems don't make it like it's an e-commerce
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platform.
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It's very confusing and very jarring.
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So understand what your product does. Understand
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what is your branding, what is it that your company is all about and try to make your designs on your
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app or on your website consistent with that.