All right. 1
So in this module we're going to talk about your app listing. 2
So this is the part where you go into the app store whether it's on your iPhone or your iPad and you 3
type in some keywords for the app that you're searching for. Your app listing is what appears over here. 4
So you get an app icon, your app name, 5
you'll see the ratings of the app as well as two screen shots usually side by side. 6
Now the first component of your listing that I want to talk about is the app icon. 7
Now if you've done the app design course then you'll have seen me stress over and over again just how 8
important design is because design is so emotional. 9
It really conjures up feelings in your users. And at the end of day when a user is looking through the 10
app store you know the selection process is very simple. 11
It's usually down to how the product looks, whether it draws you in at the first instance and what are the 12
ratings that it's got. 13
So for example typically if you're searching for a To-Do list app, you know your mind will wander down 14
the list and see ugly icon, ugly icon, bad reviews, bad reviews, bad reviews. So you narrowed down a huge 15
list of maybe 10 apps to only two or three that look relatively good and has relatively decent reviews. 16
So essentially to make your app one of those, you have to think about design you have to think about 17
your app icon and your screenshots. 18
So how do you go about making an app icon if you're not a graphic designer yourself? 19
Well there's quite a few freelance designers out there and an easy way of reaching them is through a 20
website called fiverr.com. 21
Now the premise of fiverr.com is that you can pay anybody $5 for them to do a really simple task 22
or a simple job for you. 23
Now there's a lot of people on their who advertise their services for designing professional app icons 24
and you can get an app icon designed for you know $5 which is nothing. But the thing to be wary about 25
when you're procuring services on Fiverr is that 1) you have to make sure that the designs that they 26
give you are for commercial use. 27
So that might incur a little bit of extra cost and most of the designers will list it as an add on. But 28
it just means that down the line you won't end up with a lawsuit that you infringe somebody's rights 29
etc. So always look out for that. 30
And if they don't have that listed be sure to message them and get something in writing. 31
The second thing to note about Fiverr is that the quality is really variable. 32
So there's a lot of people who pass off as designers 33
and the final job that you get might not look similar to what they've displayed on their portfolio. 34
But, given the fact that the cost is relatively low you should get multiple designers to do the gig for 35
you so at least thinking about 5 or 6. 36
Now the other thing to remember is that the images that these designers are creating for you can be, 37
and sometimes I've seen it, taken from other sources. 38
So they didn't actually design it themselves. 39
So when you do get a design well from one of these designers, be sure to do a reverse Google search on 40
that and check to make sure that they haven't basically just stolen from the Internet. 41
Again Fiverr's a great platform and it has its uses. 42
But just keep some of those caveats in mind when you are going about procuring services on there. 43
Now another thing that I want to talk about is a website called 99designs. And this works slightly 44
differently from Fiverr. 45
The premise here is that you put out a gig, so you're saying that for example I want a book cover called 46
becoming superhuman and it's about X Y and Z. And a whole bunch of designers will come and pitch for 47
your job by producing designs. 48
So the designs are already there for you to see, 49
you won't get the final files or the larger files but that's fine. 50
It's just about you seeing if out of any of these that you actually like. And you only pay when you decide 51
that one of these is something that you would definitely want. 52
So this way it means that instead of buying 5 or 6 gigs like the way that you do on Fiverr you are 53
guaranteed something that you want because if there's nothing in there that you like then you don't 54
have to pay anybody the gig essentially.