Now the second thing that you have to think about is who are your audience? because this matters a great 1
deal. If you are an app that targets teenagers 2
even if you get exposure in a national newspaper like The Guardian, it's not going to help your downloads 3
all that much. 4
Think about who your audience are and think about where they hang out and then figure out how you can 5
get exposure in the places where they hang out. 6
So if you have an app that is about classical music, then yes Guardian is probably your best bet. 7
But if you have an app that targets teachers, then maybe a small local teacher's publication will get 8
you a lot more downloads by getting you exposure within the relevant circles.