Now the next thing I want to stress if I haven't stressed it enough already is build a relationship with 1
journalists. 2
If you are cold-pitching out of the blue your chances of success are way lower than if you are pitching 3
somebody who you have a relationship with. 4
So this could include you know following them on Twitter, getting to know what the journalist is all 5
about. 6
What do they care about, what they feel passionately about and responding intelligently to some of the 7
things that they tweet about so that you start to establish a relationship. 8
You're not just some joe bloggs off the street who is mass emailing every single journalist. 9
No you're Joe who always read Steve's intelligent tweets and you reply with your own intelligent conversation 10
and you are a somebody. So as I mentioned before, every single tech journalist worth their salt has a 11
Twitter handle. 12
So follow your favorite journalist or follow the people who cover topics that are related to your niche. 13
And there's a whole lot of really interesting content that people share exclusively on their Twitter. 14
Their thoughts or their updates or their progress. 15
And yeah and just have a intelligent conversation.