All right. 1
So the next thing I want to talk about is paid advertising. 2
Now if you watched the module on growth hacks to get downloads, you'll realize that there are a lot of 3
free options that you can explore and play around with before you have to start forking out cash. 4
Now your-- now your motivations for going down the paid advertising route should not be for vanity i.e. 5
you have no users, you need users fast, pay Facebook and Google a load of money in order to buy those 6
users. 7
No. Instead it has to be a calculated decision where you figure out how much on average can you monetize 8
per user and what is the maximum cost of user acquisition you can stomach in order to continue bringing 9
in profits. 10
So once you've answer those questions, once you're at a stage where you know how much per user makes you, 11
then you can start exploring paid advertising.