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Now first things first. Before you do any sort of paid advertising please please test your app just to
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make sure that there's no bugs, there's no issues, there's no broken features.
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Because otherwise this is what you're paying for. You're paying for bad reviews and bad ratings.
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And even though everyone's star rating hurts and every bad review hurts, it will hurt even more when
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you realize that you paid for those users in order to hate on you.
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So don't let this happen.
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Instead, make sure that you test your app thoroughly.
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Now that includes giving it to your friends and family
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but then what do you do once you run out of family and friends?
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Well there's a lot of services that you can use. If you are developing an Android app there's a really good
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service I would recommend
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and they have a free tier as well and it's called Monkop. And it basically allows you to upload your
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Android apk into- onto their servers and it will automatically test your app on various devices,
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various screen sizes and checks for any bugs or crashes.
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And it gives you a nice little report telling you what you need to fix and what are some of the issues
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with your app.
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Now they are yet to support iOS and currently in terms of testing on iOS
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there are a few tools but they all require a little bit of coding knowledge.
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So an alternative and probably better way of getting your app tested is by using real people.
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So there's a company called User Testing that hires professional quality assurance or QA testers to look through
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your app and give you a recording of their impressions, of their thoughts, of any bug,s any issues, any
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feature requests etc.
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So you'll get a lot more insight than purely just bug crash reporting.
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So that's another website to explore. But just make sure essentially that you have tested your app to
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death and you know that it will perform as you expect it to on most of the common iOS versions or Android
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versions or the different phones.
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Now another way of getting feedback on your app is using a website called PreApps.
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So here, you can sign up for free and you can put up the app icon screenshots and description for your
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app and the user base of this website will try and be helpful and give you feedback.
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So essentially this is a platform where beta apps go in order to test their copywriting or test their icons
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on real users.
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And this is also a great platform where you can recruit beta testers for your app.
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So instead of paying people through user testing, the idea is that you can gather users who are early
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adopters to get your app for free and test it out for you.
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Now another way that you can be to test for free is a bit of a hack.
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So the idea is that when you launch your app onto the Apple App Store or onto the Google app store, you
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have a choice between launching your app simultaneously to across the world,
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so all app stores in the world, or you can tick to only launch to certain countries.
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And one of the things that we tend to do is that for the first three months of our app launches, we tend
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to only release it to New Zealand and Canada.
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And the reason for that is because even though those countries have smaller numbers of users than our
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main target audience which is the UK and US, but at the same time the users in New Zealand and Canada will
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share a lot of the same demographics as our target audience and also we'll share similar culture, similar
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sense of humor, similar appreciation of design.
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And that means that we can iron out any issues before we launch to our target audience because if you
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can be sure that the audience in New Zealand or Canada love your app and that you've resolved any issues
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for those users, once you've made those users happy then if you launched to the rest of the world or
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if you launched to your target audience, you have a much higher chance of getting it right the first
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time.
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So this is just a cool way of essentially beta testing for free.