So 1
one final tip regarding Facebook paid adverts is that when you create your app, you can put the Facebook 2
SDK which is a library from Facebook into your app. And you can set it up such that every single time 3
somebody downloads your app, Facebook will register which of their users have downloaded your app. 4
And then when you go into the Facebook Advertising Manager, It gives you the option of serving your ads 5
up to a lookalike audience to the ones who have already downloaded your app. 6
So there'll be people who are similar in terms of demographics, so gender or age or whatever are the 7
features that Facebook has identified. 8
And it basically finds a lookalike audience who have a much higher rate downloading and installing your 9
app because it's modeled on people who have already downloaded your app. 10
So check out Facebook lookalike audiences once you decide to go down the Facebook ad route.